PHILJEC and PJS representatives participated in the 46th ASEAN-Japan Business Meeting (AJBM) last March 17, 2021 held in an online webinar platform. This year’s meeting will be the first time to be conducted online. The conference was supposed to be held last November 2020, but due to the Pandemic COVID-19, AJBM was postponed and was held online.

The 46th AJBM was hosted by Malaysia – Japan Economic Association (MAJECA) and by the Japan Association of Corporate Executives (Keizai Doyukai), with the theme: “The New Relationship between ASEAN and Japan in the “New Normal” post COVID-19”.

The meeting started with the Steering Committee Meeting. Panelists, moderators and leaders of ASEAN and Japan Chapters exchanged greetings and briefly discussed the current news and trends in their country.

The opening session was moderated by Mr. Nobuhide Hayashi, Co-Chairman of 46th AJBM. Mr. Tan Sri Azman Hashim, Chairman of 46th AJBM and Mr. Kengo Sakurada of Keizai Doyukai delivered their welcome greetings and speeches. Two keynote speakers presented their speeches, H.E. Dato Lim Jock Hoi, Secretary-General of ASEAN and Mr. Takehiko Nakao, Former President, the Asian Development Bank.

Shortly after the opening session, the first plenary session focuses on the New opportunities in the “new normal”: New industry & business possibilities responding to social challenges. It was moderated by Mr. Datuk Seri Iqbal. The panelists are as follow:

  • Dr. Nobuhiro Endo, Chairman, NEC Corporation
  • Mr. Fernando Zobel de Ayala, President, Ayala Corporation
  • Mr. Taro Shimada, Vice President & Chief Digital Officer, Toshiba Corporation
  • Mr. Patrick Tang, Vice President, APAC, SIGOS Post COVID19 – the case for shifting to digital sales channels

After the Networking session, continuing to plenary session 2. On this plenary session, the discussion about “Rebuilding the value chain in Asia during/after COVID19” lead by Mr Shazali Sulaiman. Sub-topics were discussed as follows:

  • Japanese companies’ value chain strategy in Asia
    • Mr. Hiroki Totoki, Executive Deputy President & CFO, Sony Corporation
    • Mr. Joji Tagawa, Senior vice president & Chief sustainability officer, Nissan Motor Corporation
  • New regional strategy of ASEAN companies
    • Tan Sri Tony Fernandes, Non-Independent Executive Director and Chief Executive Officer, AirAsia Group Berhad
    • Mr. Kettivit Sittisoontornwong, CEO, LEO Global Logistics Public Company Limited

Several Breakout Sessions were held after session 2. Reverting back to Plenary Session 3, seven speakers presented their ideas on the following topics:

Co-creating innovation for overcoming social issues (pitching session)

  • Supporting the resilience of society (infrastructure, disaster prevention)
  • Supplying sustainable energy (renewable energy)
  • Enhancing social inclusion & access to opportunities (finance, fintech)
  • Supporting people’s health and well-being (medical/healthcare)

Moderated by Mr. Naoaki Mashita, the speakers of this session are:

  • Mr. Goh Peng Ooi, Chairman, Silverlake Axis Sdn Bhd: Digitalisation’s Role in RCEP
  • Dr. Pun-Arj Chairatana, Executive Director, National Innovation Agency of Thailand: Japan and Thailand Innovation Diplomacy
  • Dr. Anand Prasad, Founder & CEO, wenovator: 5G Era Cybersecurity: Holistic Security for a Connected Society
  • Mr. Yoshinobu Osaka, Member of the Board, Director of Challenergy Inc.: renewable energy (Magnus Vertical Axis Wind Turbine)
  • Dr. Tatsuhiro Nomaguchi, Manager, International Business Department, Metabologenomics, Inc. and President CEO, Metagen Singapore Pte. Ltd.: health (Gut Design for Stratified Health Care)
  • Mr. Ryuhei Sadoshima, CEO and Founder of Safie Inc.: Infrastructure (Cloud-Recording system)
  • Mr. Yoshitaka Yamamuro, Director, Asia Digital Transformation Policy Office Minister’s Secretariat, Ministry of Economy, Trade and Industry (METI)

Following the traditional wrap-up of AJBM, a short speech from the Chairman of the next hosting country was delivered. Mr. Gerard B. Sanvictores, Chairman of the Philippines-Japan Economic Cooperation Committee, Inc. (PHILJEC) acceptance speech for the 47th ASEAN-Japan Business Meeting which will be held on 2022 – hoping of an in-person conference by that time.


46th AJBM Program

MAJECA Post-Event Article

The 13th Japanese-Language Training Program for Nurses and Certified Care Workers Opens 3 March 2021

The 13th Preparatory Japanese-Language Training for the Filipino Candidates Nurses and Certified Care Workers under the Japan-Philippines Economic Partnership Agreement (JPEPA) began last 3 March 2021 in opening ceremonies held online.  239 provisional candidates were accepted under the Program out of which 14 were nurses and 225 were certified care workers.  The JPEPA requires all candidates to undergo a 6-month intensive training on Japanese language basics, which for the first time will be conducted online.

During the virtual opening ceremony held last March 3, 2021, Mr. Tsutomu “Ben” Suzuki, Director of The Japan Foundation, Manila stressed that the objectives of the training are: (1) to gain basic knowledge and usage of Japanese Language; (2) to acquire vocabularies and learn expressions used in nursing and care-giving; (3) to learn about general life culture of Japan. The program also aims to acquire the habit of self-training to enhance their study of the Japanese Language.  Ambassador Koshikawa Kazuhiko of Japan, Atty. Bernard Olalia – Administrator, Philippine Overseas Employment Administration (POEA) and Mr. Philip Sanvictores, President of Nihongo Center Foundation, Inc. delivered inspirational messages.

Mr. Sanvictores imparted some insights to the candidate-trainees: “Nihongo will be your key to a fulfilling and productive stay in Japan. Language will be the foundation underneath heart-to-heart relationships which in essence defines the true meaning behind Philippines-Japan relations. Learning Nihongo will require hard work, concentration, seriousness, even passion. Acquiring fluency in Japanese – and any foreign language for that matter – will take much time.”

The trainees’ pre-deployment Nihongo training in the Philippines will continue for another six months upon their arrival in Japan, before they are assigned to their respective hospitals and caregiving institutions there.


Opening Ceremony Program

Speech of Mr. Tsutomu Suzuki

Speech of Amb. Kazuhiko Koshikawa

Speech of Atty. Bernard Olalia

Speech of Mr. Philip B. Sanvictores


46th ASEAN-Japan Business Meeting

This year’s 46th ASEAN-Japan Business Meeting (AJBM) is hosted by the Malaysian-Japan Economic Association (MAJECA) with coordination from Keizai Doyukai (Japan Association of Corporate Executives).

The theme for this meeting is “New Relationship between ASEAN and Japan in the “New Normal” post COVID-19″, which presents an attractive opportunity for renewing business ties, forging new partnerships between ASEAN and Japanese companies. The Japanese companies participating in these AJBM meetings comprise of top-level business executives under its membership with Keizai Doyukai. The 46th AJBM also acts as a bilateral and multilateral business promotion platform to bring together solution providers, innovators, business giants and start-ups.

This conference will bring together key leaders and corporate luminaries across ASEAN and Japan to share their experiences and exchange insights under the yet prevailing COVID-19 pandemic. The theme of rebuilding, perseverance and innovation with a pivot to digitalization will be the backbone of the various Plenary Sessions. The latest Programme is attached herewith for your reference.

Date: 17 March 2021, Wednesday
Time: 12:30 PM to 6:30 PM (MNL Time)
Venue: Online Conference Platform*
*Link will be sent before the day of the meeting

To register, please accomplished this FORM on or before 10 March 2021, Wednesday. The admission is FREE.

For downloadable Programme Agenda, please CLICK HERE.

For information in sponsorship, CLICK HERE. Submission of materials and payment is on or before March 3, 2021

For inquiries, you may send an email to Ms. Frei Tan at or contact us at (+632) 8892-4916 to 19.

Sporting Japan: Manifestations of Society in Transition

The Japanese Studies Program of Ateneo de Manila University, in cooperation with the International Studies Department, De La Salle University, and with the support of The Japan Foundation, invites everyone to

19th Annual International E-Conference of Japanese Studies

“Sporting Japan: Manifestations of a Society in Transition”

Dates: March 4 to 6, 2021 (Thursday to Saturday)
Venue: Zoom Webinar (zoom account is needed, invitation link will be sent upon pre-registration)
Open to the Public, Admission is Free

For registration CLICK HERE

Exploring the emerging scholarship on sports in Japan, this conference aims to revisit previous approaches and expand into new perspectives that better explain how Japan is trying to come to terms with the expanse and velocity of change both in the domestic and international sphere. Scholars are encouraged to rethink the confluence of sports and Japanese society by examining the themes related to sports, such as Japanese national and ethnic identity, multiculturalism, gender relations, tourism, public diplomacy, history, and the consumption of sports.

For more info, please visit HERE

For inquiries, please message @AteneoJSP, or email to

ASEAN-Japan Relations Caught on FIRe Highlights

The “ASEAN-Japan Relations Caught on FIRe” was held last February 7, 2020 at the Makati Diamond Residences, Makati City. The symposium was hosted by PHILFEJA, in cooperation with Asia Japan Alumni (ASJA) International and the ASEAN Council of Japan Alumni (ASCOJA)


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